Ford opens Mod Center in Brazil

Ford opened a center for customization of vehicles in São Bernardo do Campo factory, SP, within the concept of Mod Center, in partnership with Keko. The unit has an area of ​​800 square meters, will work as an extension of the assembly line, giving more flexibility and speed to the launch of special models. Antonio Taranto, Customer Service Director of Ford South America, and Leandro Mantovani Scheer, president of Keko, unveiled the commemorative plaque.

The new Center will enable the Mod Keko operate as a systemist within Ford's industrial complex, and riding locally providing their automotive product customization. This is the second unit set up by the two companies within the same concept of partnership, such as the one already in operation in Camaçari, Bahia.

"Ford is the only automaker to have a central modification of such vehicles, which increases the flexibility of the production line," said Antonio Taranto. "The Keko is already our partner in Bahia and will now bring his experience also for the Mod Center of St. Bernard Factory."

According to Julian Scheer Mantovani, Keko will participate in the design, production, distribution and also the assembly of special models, closing the cycle of the automotive chain, which also makes room for new partnerships.